The popularity of "coolcations" is expected to surge in 2026, as travelers seek cooler climates in the Nordics to escape extreme summer heat in southern Europe, raising concerns about potential overtourism in these regions despite their commitment to sustainable tourism practices. #Coolcations #SustainableTravel #NordicDestinations
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Here's why European coolcations are still on trend this summer
Destinations that offer a cooler climate during the summer months are expected to continue seeing a boom in 2026, but could it cause overtourism in the Nordics.
