Think of it as an extreme form of vertical integration. The start-up now planning a “steroid Olympics†in Las Vegas has announced that it will now also start selling performance-enhancing peptidesâ€"bolstered by Robert F.

Olympians Ben Proud and Fred Kerley are among those to have signed up to the controversial venture James Sutton, Steph Chambers/Getty Images It is just over three months until the Enhanced Games begin their bid to "safely evolve mankind into a new superhumanity" by hosting a competition in which athletes can use performance-enhancing substances.