The enterprise storage market faces its most significant supply chain disruption since the pandemic. A global memory crisis, driven by insatiable demand for AI infrastructure, is forcing storage vendors to raise prices, shorten quote validity windows, and fundamentally rethink how they serve customers.

The rapid mainstream adoption of Artificial Intelligence has driven the demand for memory to unprecedented levels, fueling a shortage that is beginning to hit the smartphone market.

The memory shortage is so serious that smartphone shipments are projected to experience their largest year-over-year decline ever.