Seville is transforming from a transit destination to a major event hub, successfully hosting high-profile events like the Latin Grammy Awards and the CTx Tech Experience, while leveraging its unique heritage, competitive pricing, and modern infrastructure to attract global audiences and establish itself as a significant player in the MICE (meetings, incentives, conferences, and exhibitions) sector. #EventCity #MICE #SustainableTourism
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How Seville is standing up to Madrid and Barcelona for major events
The Andalusian capital is no longer a transit destination. From the Latin Grammy Awards to the Ibai Evening, plus the largest technology congress in southern Europe, Seville is consolidating its own model for attracting events that move millions and global audiences.
